Freelance writers are a dime a dozen, but hiring a good freelance cryptocurrency writer can be a challenge. You can easily spend weeks and months looking for the right candidate, only to find out after hiring them that they’re not able to deliver high-quality content on a reliable schedule.
This happens all the time and it’s definitely happened to us. Over the years, we’ve hired freelance writers for all types of niches. But the most challenging has been when we started looking into hiring a freelance cryptocurrency writer.
It didn’t take us long to learn some of the most essential tips to follow when hiring a freelance cryptocurrency writer. If you want to learn how to save your business time and money when hiring crypto writers, read on.
Tips When Hiring a Freelance Cryptocurrency Writer
Hiring a good freelance cryptocurrency writer requires a strong understanding of the cryptoverse as well as the writing world. However, if you’re able to follow these tips in your hiring process, you’ll have a better chance of hiring high-quality writing talent.
1. Avoid hiring from low-quality content mills
Unless you’re looking for low-quality content, you should avoid hiring from low-quality content mills. As a matter of fact, content mills are considered to be low-quality anyway, so it’s probably best to avoid them altogether.
Content mills are businesses that produce high volumes of content in whichever niche you want. They’ll hire virtually anyone to write for their clients (i.e., you!) as long as the word length and topic are on point. Unfortunately, this often times equates to cheap, low-quality work.
With content mills, you never know what kind of content’s going to come out. Your business is much better off hiring a freelance cryptocurrency writer directly or a content marketing agency that specializes in crypto.
2. Request samples of recently published pieces
Never hire a freelance cryptocurrency writer without having reviewed their recently published pieces. They could be the world’s foremost expert in crypto, but if they’ve never published anything of real value then they’re not a writer you want to hire.
Make sure you request writing samples from the get-go. That way you can gauge the quality of their content as well as what kind of content they’ve produced. Depending on the type of work you want them to do (like blog posts, white papers, etc.), you should be specific in your request.
Experienced freelance cryptocurrency writers will have writing samples to show you and they’ll be happy to show it. Credentials mean very little in the writing world. Demonstrable examples of skill are everything.
3. Hire a master of one, not a jack of all trades
Hiring a freelance cryptocurrency writer means you’re hiring someone who has a deep understanding of the cryptoverse, not a generalist. You wouldn’t hire a freelancer to write about home decor if they have no experience in home decoration.
You don’t want to hire a freelance writer who dabbles in a bunch of niches. They should be experts in your business’s niche so they can speak the same language as your audience. Only freelance writers with domain-expert knowledge can touch on all of the subtle nuances and vocabulary that your audience will resonate with.
This also ties into not hiring from content mills. With content mills, you’re almost guaranteed to have generalist writers creating content for your business. On top of that, the people working above them (e.g., editors and content managers) are also no likely to have expertise in your business’s niche.
4. Communication is key
There are some really good freelance cryptocurrency writers out there, but that means very little if their communication is in the gutter. You need to know that your writers are asking you the right questions, answering your questions promptly, and keeping you up-to-date.
Paying for a writer to produce content for you, resulting in them ghosting you until the delivery date is unacceptable. It’s also unacceptable for them to bombard you with endless questions and comments that would keep you as busy as if you were doing the writing yourself. You need a healthy balance so the communication is detailed and concise.
That’s why hiring a freelance cryptocurrency writer who lacks effective and efficient communication skills is something you should avoid. Their writing skills may be top-notch, but that’s not the only thing you need to keep your content marketing efforts running smoothly.
5. “Delivered in the first 30 minutes or it’s free!”
Obviously, you shouldn’t expect your freelance cryptocurrency writer to deliver really anything in 30 minutes. But the amount of time to produce certain types of content should be constrained. You shouldn’t be left in the dark when your content is supposed to be delivered.
Good writers will make it very clear from the beginning on which dates they’re going to deliver. If they say every Friday, you should have no doubt they’ll deliver every Friday. Hiring dependable writers is as important as their quality of writing and communication skills.
One issue with hiring freelance cryptocurrency writers directly is that their bandwidth is often times constrained. That means there’s only so much they can write each week, especially if they have multiple clients (which they likely do). By hiring a good content marketing agency, your business will have dedicated writers that deliver quality content on time.
6. Clearly define the content creation process
Clearly defined tasks are important for any job, and that goes double for freelance writers. There’s plenty of creative wiggle room in the writing process, so it’s important to nail down the pieces of the process that can’t be moved.
One of the major benefits of defining the content creation process for freelance cryptocurrency writers is it’ll allow them to focus on their main task; writing high-quality content. If the majority of the process has been “systematized”, then they can pay more attention to the creative part.
A well-defined content creation process is also helpful in attracting the best talent possible. Professionals like working with other professionals.
7. Pay per word, not per hour
We’ve all worked jobs that paid per hour, but in the freelance writing world, it’s a bit different. Some freelance cryptocurrency writers may want to price their services by the hour, but the fairest way is to price per word.
Pricing per word means you’re going to have predictable costs. It also means you’re paying for the quality of words that are being produced, not the amount of time it takes to produce them. This keeps writers accountable for their deliverables.
Another advantage to paying per word is that the amount you pay depends on the type of content produced. You wouldn’t pay $2 per word for a blog post, but for high-converting landing page copy, you might.
8. Ask for revisions
Always ask for revisions when hiring freelance cryptocurrency writers. Since the hiring process should involve your writing candidates to actually produce content, you need to know how they’d handle your revision requests.
When asking for revisions, be as specific as possible. You want your writers to understand what kind of content you’re looking for. You also want to see how they respond to revision requests in terms of communication and turnaround.
Asking for revisions is also a way of training your freelance writers. In the beginning, they won’t know exactly the type of content you want. But after a series of revision requests, it should become more clear to them. In the long run, this will save you a lot of time.
9. Don’t pay the entire cost upfront
When hiring freelance cryptocurrency writers, you never know what you’re going to get. At the early stages of hiring, neither you nor the writer may be entirely trusting of each other. That’s why you should never pay 100% upfront for their work.
When you’re just starting out your relationship, it’s wise to only request a small amount of content and pay them when they’ve delivered everything. If you’re happy with the result and want to continue the relationship, 50% upfront and 50% on delivery is 100% fair.
As a side note, any freelancer that insists on getting the total cost of the content upfront is presenting a big red flag. Unless they have an extremely good reputation and are very well known, don’t do it.
10. Request discounts on bulk orders
Shopping in bulk isn’t new, but usually it’s reserved for physical items. But does the same thing apply to professional services like content creation? The answer is a 100% “yes”.
Many freelance cryptocurrency writers, especially those who write articles and blog posts, will offer bulk order discounts. You could order a single blog post every week and pay a fairly high price. Or you could order four blog posts that you schedule for the next four weeks at a discounted price.
If you plan on publishing content on a regular basis, you definitely want to inquire about bulk order discounts when hiring freelance cryptocurrency writers. And if you’re paying per word, you have a predictable measure of how much you’ll be saving.
Hiring freelance cryptocurrency writers isn’t rocket science, but it does take some getting used to. In the end, you want to find someone who can communicate well and deliver high-quality content on-time.
There’s certainly more to it when hiring good freelance cryptocurrency writers, but these tips will save you a ton of time and money and increase your chances of finding the right writer for your business.
Are you looking for high-quality content for your cryptocurrency business? Click here to reach out to us directly so we can help your business grow.